Las Vegas is considering a $6 million marketing push in Canada amid a decline in tourism

Tourism in Las Vegas continues to decline, and officials are now considering spending big on the next campaign to attract more tourists Waves of visitors.

The Las Vegas Convention and Visitors Authority (LVCA) board is set to discuss a proposal worth up to $6 million over five years to market the city in Canada. Las Vegas Journal Review And I mentioned.

The board is reportedly reviewing a one-year, $1.12 million contract for fiscal year 2027 that begins July 1 of this year, as well as a contract over the next two years for $1.16 million in fiscal year 2028 and $1.12 million in fiscal year 2029.

The next two years will be optional, and will cost $1.245 million in 2030 and $1.285 million in 2031, according to the same source.

LVCA seeks to continue its existing contract with Toronto-based Reach Global Marketing.

Las Vegas officials will likely consider a marketing payout of up to $6 million over five years to win back visitors from Canada. (Michael Anthony for Fox News Digital)

Fox News Digital has reached out to the LVCA for comment and more details.

The LCVA recently released its year-end summary for 2025, noting that 38,545,700 people visited Sin City – which was A decrease of 7.5% from 2024.

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The highest visitation year ever recorded for Las Vegas was 2019, when 42,523,700 people visited.

That was before the decline during Coronavirus disease pandemicAccording to data published by LCVA on its website.

There were 38,545,700 people who visited Las Vegas in 2025, according to the city’s Convention and Visitors Bureau. (Michael Anthony for Fox News Digital)

Observer Visitor volume in 2025 It closely mirrors the levels seen in 2000, 2002 and 2003.

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Total occupancy in 2025 reached 80.3% Average room rates Priced at $196.54 and conference attendance $5,988,200.

Visits to Las Vegas are down 7.5% in 2025 compared to 2024 numbers. (Istock)

Compared to 2024.. Conference attendance, visitors and occupancy And the daily roommate was frustrating.

many officials, Hotel owners Travel experts point to the decline in Canadian tourism as a major reason for the decline in tourism numbers.

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Circa Resort and Casino has launched an “at par” promotion – making the exchange rate for Canadians equal at its properties.

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“Canadian (visitors) are down anywhere from 20% to 50%, depending on which month you look at over the past year,” casino owner Derek Stevens previously told Fox News Digital.

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